Priyanka Kaul

Creative direction for textiles, silhouettes and campaigns.


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The bit about me


Badaam, naturally made
In 2017, I founded Badaam, a small batch fashion brand in Australia. I experimented with new textiles and supported suppliers and handloom communities in India. However, the COVID-19 pandemic impacted my production, and I had to stop Badaam in 2022.

New beginnings in London
I then moved to London and focused on art direction, authoring a book, and directing fashion collections for companies abroad. I have a background in fashion design, user experience design, graphic design, and photography. I enjoy working in the intersections of design and treating each design discipline as a research-led and philosophical practice.

You can hear more from me and Badaam in the Advance Copy podcast